Norfolk Cycling Academy

Launching it's traffic-free coaching sessions on 16th September, the Norfolk Cycling Academy is coming to Norwich.

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tour de broads with sean yates

Check out the governments cycle to work initiative

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Repair workshop

Flat tyres, insurance claims to complete bike builds

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Cycling accessories

bike lights

Lights, pumps, mudguards, bottles and cages

Whether you need a light to see or be seen, we have a superb range that can give you what you want - 300 lumens for night time razzing about down tracks and trails, or a budget set with 5 different flash settings on battery-friendly rear and front LED for commuting along town roads. Our bicycle pumps come in all shapes and sizes - small and light for your road bike and free standing pumps to set you up before you leave the house. We have new products arriving every month and the extras we stock can make your bike rides easier - from extra water bottle cages that wont weigh you down to coloured handlebar grips to give your bike a new look.

brooks shoulder bag

Bags, racks, trailers, supplements & tool kits

From panniers to trailers, make carrying shopping, tents & stoves, work clothes or tools a stylish, co-ordinated affair. Our products look good and serve a purpose, to make your journey a smoother one. Hydration packs such as those from CamelBak are a great way to keep hydrated on long journeys and sports supplements do an amazing job at giving an extra boost when you need it - not just for those pedaling maniacs, these delicious and satisfying gels, snacks or drinks can be of benefit to anyone - increasing and reviving a flagging mind and body, check them out.

turbo trainers

Turbo trainers, GPS, computers, hr-monitors & cameras


Keep track of your training and improving fitness levels with GPS, heart rate monitors and cycling computers, from low end basic functions to higher end monitors that plug into your computer with pretty graphs to illustrate your progress. Turbo trainers for winter workouts or pre race warm ups, a wide range in stock from entry level to high end with amazing specs. Record your journey with a Go Pro camera - strap it to your bike your head or your chest and replay to your mates, lucky mates!