We are proud to be the chosen supplier for a number of well-known and established cycling brands to give our customers a wide-range of product options. If you can’t find a product or model from one of these brands in our online store, please contact us as we will be able to order it direct from the suppliers for you to collect from one of our stores.


Started in 1976, in a southern Wisconsin barn, a pair of visionaries set out to create the best bikes in the world. No one in the world has done more to refine and redefine the experience of riding a bicycle than the engineers and designers at Trek. Each Trek carries a simple promise,

“We’ll take care of you and do what’s right”

Trek bikes are built to last and are subjected to brutal punishment in the world’s toughest test lab. And they back every bike with the best lifetime warranty in the business.

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FOCUS is an international bike brand that covers the entire spectrum of sport and racing bikes.

They design bikes for top athletes, recreational racers and promising young talents – all of whom find high quality at an outstanding price-to-performance ratio.

The FOCUS motto is By Pros, for Pros, because we work with our sponsored athletes to develop cutting-edge designs that help competitive cyclists of all abilities go faster , finish stronger and climb onto the podium.

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Giant was founded in 1972 with a mission: to create better bikes and improve the cycling experience. From the very start, innovation and manufacturing expertise set us apart.

Over the last four decades, Giant has grown well beyond its manufacturing roots to become the world’s leading brand of quality bicycles and gear.

Giant bikes win world championships. They win design awards, too. But most importantly, they win the hearts of riders who choose to make cycling a part of their lives.


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New for 2018, we will be selling Specialized bikes, parts and accessories from our store in Gorleston-on-Sea and online for delivery or collection in store. Founded in 1974, the Californian based brand is a favourite amongst many riders of all disciplines. The company has a large roster of sponsored professional riders including road teams, mountain bike riders and triathletes all winning races and championships on Specialized bikes.

With popular models such as the Allez, Tarmac, Roubaix, Shiv, Venge, CruX and Stumpjumper, there is a Specialized bike for just about any type of riding.

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For more than two decades the goal at Cervélo has been simple: Design and engineer the world’s fastest bikes. As an industry leader in high-performance road, time-trial and triathlon bicycles, Cervélo takes an engineering-driven approach to performance: Define and measure, build, then test and refine. Cerélo has consistently dominated comparison tests and regularly wins awards from the most respected industry publications.

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Frog are a small British company dedicated to making cycling fun for children. The founders, Jerry and Shelley, have 2 small children of their own – both keen cyclists. Since the first prototype arrived, the bikes have always been robustly tested by the children and all their friends.

Frog have set about re-designing kids’ bikes, creating a light but strong aluminium frame, and hand-picking components that offer a high performance without compromising the weight. They are constantly working on developments and improvements to their bikes, in line with ongoing scientific research at Brunel University, so that their bikes continue to lead the market in innovation and comfort for children.

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Endura was founded in Scotland in 1993 with a no-nonsense commitment to advancing the performance and function of cycle apparel for all. As a maverick brand, it immediately launched a host of novel and challenging products that have gone on to earn iconic status globally and in many cases reset the benchmark of function and durability for the industry.

This philosophy and disruptive innovation has carried the brand from Scottish local hero to global market leader.

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Felt is an American bicycle manufacturer based in Irvine, California. In the early 1990s the company was founded by Jim Felt who designed some of the very first triathlon bikes that propelled many of the worlds greatest athletes to Iron Man victories.

High profile sponsorship has remained an intrinsic part of Felt’s strategy highlighted by their association with the Garmin Transitions professional road team and professional triathletes including two-time World Ironman champion, Daniela Ryf.

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