MEET THE TEAM
MEET THE PEDAL REVOLUTION TEAM
As a local bike shop that has been established for over 25 years, we aim to offer something different to the national chains and online-only stores. Whether you are looking for a new commuting, leisure or road bike, a new pair of shoes or just your weekly supply of energy products, our goal is to offer brilliant customer service and advice, backed up by a second to none in-store warranty and after sales service.
Our team share a common passion for cycling and are a mixture of roadies, off-roaders, time trialists, triathletes, race winners and leisure riders. Together we’ve assembled a large combined knowledge-base which we are eager to share with our customers to help them find the perfect cycling equipment for their needs.
Kate
Kate is Managing Director and Senior Precision Bike fitter. Kate has been with PR since 2013 and has many years of riding bikes, from commuting to racing TT’s, her wealth of knowledge on all forms of cycling is phenomenal, with an amazing eye for detail that makes her bike fitting second to none. She is a strong advocate and ambassador for female cycling.
- Biggest cycling achievement: 2003 Cingles Ventoux
- Favourite movie: Alien / Blade Runner directors cut / Spector
- Favourite band/music: Royal Blood and Classic fm
- Coffee stop order: Oat milk Capp
- Dream bike: Cervelo S5
Matt
Matt is Store manager, bike fitter, head of Marketing. Matt has been riding for many years, and is a self diagnosed cycling obsessive. Whether that’s teaching his kids to ride, riding the local cafe ride, racing or just dreaming of the next cycling purchase. Matt is passionate about cycling and passing on his knowledge to help others.
- Biggest cycling achievement: Racing!
- Favourite movie: Predator
- Favourite band/music: Nirvana
- Coffee stop order: Oat Milk Flat White and Cake
- Dream bike: Pinarello Dogma
Alex
Alex, a local from Aylsham, has just returned from Oxford where he worked at Beeline Bikes. He is an avid gravel and road cyclist with excellent product and technical knowledge.
- Biggest cycling achievement: TBC
- Favourite movie: TBC
- Favourite band/music: TBC
- Coffee stop order: Flat White and Suasage Roll
- Dream bike: Pinarello Dogma GR
George
George is our Assistant Store Manager and Front of House, specialising in our custom bike builds. George has been into bike repairs and geekery since the age of 5 and is a brilliant mechanic and excellent on e bike, custom bike builds and tricky di2/axs issues. He is also a keen Cyclocross and road racer in the local scene and can be often seen half wheeling his friends. George loves a bit of bling on his bike!
- Biggest cycling achievement: Not half wheeling once in a group ride
- Favourite movie: Top Gun
- Favourite band/music: Classic
- Coffee stop order: Latte and Cinnamon Bun
- Dream bike: Moots Vamoots CRD
Luke
Is Mechanic and he has been with PR for over 16 years and even longer in the industry. Luke is a keen Mountain biker, gravel rider and road cyclist. A fantastic mechanic, just one word of warning never take one of a Luke’s tools without asking!
- Biggest cycling achievement: Not dying on my commute after 30 years
- Favourite movie: School for scoundrels (original)
- Favourite band/music: Don’t like music!
- Coffee stop order: Black coffee (dark and bitter)
- Dream bike: J.Guillem cross bike (hint hint J.Guillem)
Thea
Is new to the team and works for us on a part-time basis. She is part of the shop floor and workshop team. She's learning quickly and gaining knowledge fast. She has cycling in her genes and is always willing to help out and has already gained a 5-star review from one customer
- Biggest cycling achievement: Racing
- Favourite movie: Robots
- Favourite band/music: Billie Eilish or Madness
- Coffee stop order: Mocha
- Dream bike: Trek Procaliber
Hannah
Joins our back office team, looking after our systems and e-commerce. Hannah is a very keen cyclist and specialises in Time Trialling and is currently the regional womans champion! She has a background in Graphic design and Personal Training, and has a keen interest in nutrition.
- Biggest cycling achievement: Made it onto the all time fastest female list for; 10, 25, and 50 mile time trials. Finished the 2025 TT season ranked 14th nationally and 3rd in my age group.
- Favourite movie: Sleepy Hollow
- Favourite band/music: House and drum & bass
- Coffee stop order: Latte or earl grey tea
- Dream bike: Cervelo P5
Reuben
Is new to the team and works for us on a part-time basis. He is part of the shop floor team. He's learning quickly and gaining knowledge fast. Reuben is a keen road cyclist and looking to get into racing in the near future.
- Biggest cycling achievement: climbing Alpe D'huez
- Favourite movie: Skyfall
- Favourite band/music: Skepta
- Coffee stop order: Cortado
- Dream bike: Trek Madone SLR
