Pedal Revolution Heritage

Founded in 1998, Pedal Revolution started the journey of building an independent bike shop owned and run by cyclists, for cyclists who share our customers passion for cycling, regardless of whether they ride for transport, commute, recreation, leisure, pleasure, sport or well-being.

Pedal Revolutions goals are to only offer quality products from renowned brands and to shift the basis of competition away from just price and onto offering brilliant customer service and hospitality.

We have continuously evolved and developed our propositions to meet and anticipate changing demands, we have successfully navigated numerous retail market changes, challenges in the industry and a transformation in customer buying habits to create a sustainable business that is one of the most successful independent cycling shops in the UK. Indeed, few other businesses in the UK could boast such an holistic customer offering: a choice of top brand bikes, bespoke builds, Precision Bike Fit, a trusted workshop and the continued support to a community events programme that this year aims to enable half a million cycling miles to be achieved in our region.

Running consistently throughout our history, and a core underpinning to our future, is the commitment to brilliant customer service and hospitality delivered by knowledgeable friendly professionals who share a passion for cycling of all kinds.

This is the Pedal Revolution we created in ‘98 and the Pedal Revolution we would love customers to join and become a part of in the future.

Pedal Revolutions brand values to the forefront by offering;

Brilliant personal customer SERVICE and HOSPITALITY from a KNOWLEDGEABLE AND FRIENDLY TEAM who share our customers passion and excitement for all things cycling
Proudly offer an INDEPENDENT CHOICE of quality cycling brands
A business that is passionate about cycling and is visibly committed to investing in the local cycling COMMUNITY

Long live Pedal Revolution and chapeau to those who join us along the way!