Pinarello is a prestigious Italian bicycle brand founded in the early 1950s by Giovanni Pinarello in Treviso, Italy. It has built a reputation for producing high-performance road bikes, combining Italian craftsmanship with cutting-edge design and engineering. Over the decades, Pinarello has evolved from hand-built steel frames to some of the most advanced carbon fiber bikes in the world.
Though rooted in road racing, Pinarello has expanded its offerings to include a full range of road, gravel and eBike models. With a strong design identity and a legacy of performance, Pinarello remains a symbol of Italian excellence in cycling, appealing to both professionals and passionate enthusiasts around the world.
The brand is best known for its Dogma series, a line of elite racing bikes that has seen immense success in professional cycling, including multiple Tour de France wins under top teams like Team Sky and INEOS Grenadiers.
WHY PINARELLO?
CRAFTSMANSHIP, HERITAGE & STYLE
Beyond pure speed, buying a Pinarello gives you something more: the Italian design flair, attention to detail, a sense of heritage, and prestige. Bikes with that kind of build quality, finish, and aesthetic presence often go beyond just function — they’re statements. If having something special that’s built well, looks great, rides beautifully, and makes you proud is important, that’s a big draw.
PERFORMANCE & INNOVATION
Pinarello bikes are engineered to be fast, stiff, yet comfortable, and built using high‑grade carbon materials. Their frame geometries, aerodynamic designs, asymmetric shapes, and vibration‑damping features are all developed with serious ride performance in mind.
PROVEN RACING PEDIGREE
They don’t just talk the talk — Pinarello has been part of major Grand Tour wins and has a strong history in professional racing. If you want a bike from a brand that’s been tested under top pressure, with teams, riders, real competition, Pinarello has that legacy.
THE EPITOME OF PERFORMANCE AND LUXURY
The Formentor combines aero-optimised, hydro-formed tubing and an traditional racing geometry, to produce a no-compromise, race-bred machine that transfers every joule of your energy into lossless kinetic motion. Choose Formentor as the superstructure for your performance. Power, precision and poise will be at your command.
THE ALL ROAD, ALL CONDITIONS RIDE
The Orient has been designed for the sheer pleasure of riding the open road, certain in the knowledge you have a machine that can cope with whatever demands you make of it. Featuring J. Guillem-trademark stiff, light and durable tubing in more relaxed, and long-distance friendly geometry, it makes a delightful endurance bike with hidden mudguard eyes, rack mounts and enhanced riding dynamics. Comfort has never looked so beautiful in a bike.
CREATED FOR THE SHEER JOY OF RIDING AGAINST THE OPEN ROADS
For the road-riding enthusiast that loves the sensation of riding, the Major – pronounced ‘My-awe’ – is an awesome steed on the straight, in the narrow and around bends. Its stiff, light and durable frame suits a range of riding styles, so it’s ideal for the step-up to club racing or solo flights chasing the clock. Classic and simple round tubing with clean lines, coupled with internal cable routing makes for a modern, y etclassic aesthetic.
GREVIL F
THE SMOOTHEST RIDE EVEN OFF ROAD
The Atalaya is a state-of-the-art, do-it-all, go anywhere machine with a super versatility that doesn’t look out of place however you use it: with mudguards and a small rack, or stripped of all its fixtures for use as a pure gravel bike.
The ability to swap in chunky 650b wheels or sleek deep section 700C road wheels means it can be whatever bike you want it to be – full-out gravel, 50:50 or a fast and comfortable road bike using the hidden mudguard eyes in winter. Atalaya does it all and has the looks to make a firm and understated style statement.
2025 Atalaya just arrived in-store!
NYTRO
BEAUTY AND A BEAST
At the end of the (cold, wet, muddy) day what matters is how well did you and your bike perform? The Tomir will never let you down and, with its in-built design efficiencies; it may even keep you going. Plus, when you wash it down there’s that special moment when the dirt recedes and you fall in lust with it all over again.
MOST COMPONENTS
PARTS AND ACCESSORIES
We love our bikes exactly as they are, but if you’re anything like us you’ll never be happy until you’ve put your personal stamp on them. So, we’ve put together a selection of components and accessories to help you do just that. The only requirements for these products are that they perform exceptionally well, and look exceptionally good. Just like the bikes.
ACCESSORIES
CLOTHING AND KIT
Everybody knows that guy who always has to have the flashiest bike, the most garish kit, the biggest, brightest new gadget, right? We don’t really like that guy. Timeless elegance, understated looks, unobtrusive performance: that’s the kind of apparel we wear, and the only kind of apparel we design. Because nothing should distract you from your ride.
