Pinarello is a prestigious Italian bicycle brand founded in the early 1950s by Giovanni Pinarello in Treviso, Italy. It has built a reputation for producing high-performance road bikes, combining Italian craftsmanship with cutting-edge design and engineering. Over the decades, Pinarello has evolved from hand-built steel frames to some of the most advanced carbon fiber bikes in the world.
Pinarello has expanded it’s offerings to include a full range of road, gravel and eBike models. With a strong design identity and a legacy of performance, Pinarello remains a symbol of Italian excellence in cycling, appealing to both professionals and passionate enthusiasts around the world.
The brand is best known for its Dogma series, a line of elite racing bikes that has seen immense success in professional cycling, including multiple Tour de France wins under top teams like Team Sky and INEOS Grenadiers.
WHY PINARELLO?
CRAFTSMANSHIP, HERITAGE & STYLE
Beyond pure speed, buying a Pinarello gives you something more: the Italian design flair, attention to detail, a sense of heritage, and prestige. Bikes with that kind of build quality, finish, and aesthetic presence often go beyond just function — they’re statements. If having something special that’s built well, looks great, rides beautifully, and makes you proud is important, that’s a big draw.
PERFORMANCE & INNOVATION
Pinarello bikes are engineered to be fast, stiff, yet comfortable, and built using high‑grade carbon materials. Their frame geometries, aerodynamic designs, asymmetric shapes, and vibration‑damping features are all developed with serious ride performance in mind.
PROVEN RACING PEDIGREE
They don’t just talk the talk — Pinarello has been part of major Grand Tour wins and has a strong history in professional racing. If you want a bike from a brand that’s been tested under top pressure, with teams, riders, real competition, Pinarello has that legacy.
THE EPITOME OF PERFORMANCE AND LUXURY
The Pinarello Dogma platform represents the pinnacle of cycling innovation.
From the Grand-Tour winning performance of the Dogma F, to the unmatched comfort of the Dogma X, or the gravel conquering Dogma GR, your dream build starts here.
THE ALL ROAD, ALL COMFORT RIDE
The Pinarello X-Series blends performance and comfort, designed for riders who seek speed with a smoother, more stable ride.
With refined geometry, advanced carbon engineering, and elegant Italian design, it offers the perfect balance of long-distance comfort and high-end road performance.
BORN TO RACE, NO DISCUSSION
The Pinarello F-Series is built for pure performance, designed to deliver speed, precision, and responsivenesss.
With a more race-oriented geometry, advanced carbon construction, and aerodynamic design, it captures the essence of Pinarello’s racing pedigree in a sleek, high-performance package.
GRAVEL WAS SLOW. NOW, IT’S FULL GAS!
The Pinarello Grevil F is a high-performance gravel bike built for speed, versatility, and adventure on any terrain.
Combining aerodynamic design with rugged capability, it features a lightweight carbon frame, wide tyre clearance, and gravel-ready geometry—making it perfect for riders who want to push limits beyond the road.
2026 Grevil F just arrived in-store!
POWER UP, YOUR WAY.
The Pinarello Nytro is an eRoad and eGravel platform that combines electric assistance with the brand’s signature design and ride quality.
The lightest on the market. Innovative, sleek, and responsive, Nytro offers a natural riding feel with the added power to conquer climbs and go further—ideal for cyclists who want a boost without compromising on style or the thrill of the open road.
PARTS AND ACCESSORIES
We love our bikes exactly as they are, but if you’re anything like us you’ll never be happy until you’ve put your personal stamp on them. So, we’ve put together a selection of components and accessories to help you do just that. The only requirements for these products are that they perform exceptionally well, and look exceptionally good. Just like the bikes.
