Happy 21st Birthday PedRev


>>>>SALE NOW EXTENDED UNTIL SUNDAY 31st May and many sale bikes ONLINE click here<<<<<<


Created in 1998, Pedal Revolution has served local cyclists for 21 years and passionately been part of the regional cycling scene through local club sponsorships and creating events aimed at inspiring more local people onto bikes.

We are really proud to still be here. Despite national chains invading Norwich and Norfolk and the internet attracting customers away from their local bike shop we are proud to wave a flag for local private businesses and delighted to have the support of the four biggest cycling brands which is virtually unprecedented in the UK with Trek, Giant, Specialized and Cannondale behind us.

To mark this landmark occasion, customers past, present and future are warmly invited for coffee and birthday cake in our Norwich store this Saturday 25th May between 9am-6pm.

Gareth, Neil and the team would love to personally say THANK YOU to you for your continued support and custom and share our proud landmark with you.

We also thought it could not be a party without a 21st Anniversary Sale of epic proportions in each of our three stores on Friday and Saturday 24-25th May. These deals are not available online, they are for birthday party customers instore only – just as it was in 1998!

21% off current and in-stock Giant, Trek, Specialized bikes over £2000 including e-bikes

21% off all in-stock Cannondale bikes

21% of thousands of product lines including Mavic, Zipp and Vittoria wheels, Endura, Giant, Bontrager and Santini tops, Oakley, BBB and 100Percent glasses and much, much more ! 

We look forward to seeing you for birthday cake and coffee on Saturday and your continued support for the next 21 years!


Gareth, Neil & Team.