As a local bike shop that has been established for nearly 20 years, we aim to offer something different to the national chains and online-only stores. Whether you are looking for a new commuting, leisure or road bike, a new pair of shoes or just your weekly supply of energy products, our goal is to offer brilliant customer service and advice, backed up by a second to none in-store warranty and after sales service.

Our team share a common passion for cycling and are a mixture of roadies, off-roaders, time trialists, triathletes, race winners and leisure riders. Together we’ve assembled a large combined knowledge-base which we are eager to share with our customers to help them find the perfect cycling equipment for their needs.

Management

Gareth (G)

Owner

Neil

Owner

Norwich

Kate

Shop Manager

Bike Fit Specialist

Gareth (G2)

Sales & Service

Bike Fit Specialist

Aidan

Sales & Service

Josh

Sales & Service

Luke

Mechanic

Robbie

Mechanic

King’s Lynn

Leon

Store Manager

Jorge

Sales & Service

Andy

Sales & Service

Bike Fit Specialist

Howard

Mechanic

Titanium Expert

Richard

Mechanic

IT & Events

Karl

eCommerce Manager

Adam

Warehouse & Logistics

Helen

Events Manager

Duncan

Online Marketing & IT Manager

Alex

Marketing & eCommerce