Shop Events 2026
GET IN TO GRAVEL! Friday 17th April and Saturday 18th April GENESIS BIKES GRAVEL DEMO EVENT …
GET IN TO GRAVEL! Friday 17th April and Saturday 18th April GENESIS BIKES GRAVEL DEMO EVENT …

We are excited to announce the return of our Time Trial and Hill Climb Team. If you are new to the sport and have wanted to time trial but not sure where to begin, or an experienced rider then we…
CANCELLED 🙁 JOIN US FOR OUR WEEKLY GRAVEL SOCIAL THIS SATURDAY INSTEAD!8AM Join us for a New Year’s Day Gravel Ride! 35-40 mile route Café stop at Bread Source Reepham Mostly off-road along Marriott’s Way 10am start from the…
Join us for our weekly Shop Gravel Social Ride! All abilities welcome – we ride to the pace of the slowest rider Gravel, Hybrid, MTB & E-bikes all welcome 1 – 1.5 hour duration Mostly off-road 8am start from the…
Thursday 28th November – Saturday 30th November Join us for our Trek Bikes Demo Event! We’re hosting a 3-day demo event showcasing some of the latest Trek bikes and giving you the oppurtunity to put them through their paces and…
Women’s social ride returning! After the huge success of the previous rides, we are collaborating with Fiona again to host another Women’s social group ride. The ride is open to all skill levels and any type of bike—road, hybrid,…

Friday 17th April and Saturday 18th April We’ve paired with British gravel and adventure bike specialists, Genesis, to host a gravel demo event. Our joint goal is to introduce more riders to the fun and enjoyment that is gravel riding! Genesis…


Electric Bike Cleaning Do’s and Dont’s You would naturally think Electric bikes and water is a massive no go but you may be surprised about how robust and resistant electric bikes are to cleaning. You can read below about the…

Rebellion Way Blog This blog is written by Matt Watts (store manager at Pedal Revolution Norwich). Normally in March or April time I head to Mallorca for smooth roads, sun and climbs to put a training block in prior to…