Norfolk Cycling Academy

Launching it's traffic-free coaching sessions on 16th September, the Norfolk Cycling Academy is coming to Norwich.

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tour de broads with sean yates

Check out the governments cycle to work initiative

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Repair workshop

Flat tyres, insurance claims to complete bike builds

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1st Balance Strider ST4 childs bike

balance first, pedals second

A great way to get your kids cycling in a gradual and gentle way. Designed for ages 1 to 5 years you can get them riding their first bike, a natural and easy progression to pedals - forget stabilisers that can make the transition trickier this lightweight training bike builds confidence and makes learning to ride fun.

buy a balance 1st strider st4 kids bike

Supplement your training with this superb turbo trainer

Keep your fitness levels high with a virtual reality trainer - Realistic feel to the ride and courses to complete, it keeps your motivation going strong.

buy a tacx iflow turbo trainer

tacx iflow-turbo-trainer

For bikes and cycling accessories

A very warm welcome from the Team PR, made up of lots of keen cyclists from road racers to fair-weather weekend riders we all have one thing in common, and that is a passion for pedaling. Whether you are looking for a new mountain bike, reflective jacket, super bright bike lights or a balance bike to get your young 'uns off to a two wheeled start, we aim to provide a great service and the best advice, equipment and accessories possible. Delivery is free in the UK on a lot of products, even bikes - although we highly advise coming into one of our stores for a thorough free bike fitting service to ensure you have the right one for you (very important, especially for women). If you are taking the plunge and getting your first bike you really need to be comfortable, no matter how long you are riding for.
That said please take a look through our products or drop into one of our three stores - Norwich, Cromer or Gorleston - we look forward to seeing you.

We try to get all our stock on our website but if you don't see what you are after, give us a call or an email and we will try to assist you as best we can.

The Pedal Revolution - instore gift voucher

Struggling for ideas for your bike-mad friend or relative? Perhaps they would like a turbo trainer but that's a bit beyond your gift budget? Our vouchers are a great way for them to get whatever they want, or put towards it for a bigger gift. Redeemable in any of our stores these vouchers come in three denominations and will give them the perfect excuse to spend time checking out new bike products and firm favourites.

  • £50 gift voucher
  • £25 gift voucher
  • £10 gift voucher

*Redeemable instore only

Fair weather cyclists - your good weather has arrived!

Spring is here,


Spring has definitely sprung and what better way to enjoy it than with a good old fashioned bike ride with your friends or family? Get out and feel the hints of summer on the near horizon. Blossom is appearing on all the trees and the by-ways and hedges are turning green so get some fresh air in you and get on your bikes...if your bike is in need of a little attention, we can sort it out for you, from punctures to gear cable changes - whatever you need, check out our price list.

We are now fully installed in Gorleston so it's not such a trek into Norwich to stock up on supplies, new apparel or maybe to splash out on a new bike. Come down and pop in, we carry all the same products as our city store and can easily order in anything a bit special. Gorleston is a right on the route along the coast so bear us in mind when you are out and about. Conveniently placed on Baker Street around the corner from the High St and on the way to the beach, come and say hi soon.

We are pleased to work alongside the Norfolk Cycling Academy and you can join in one of the 'sufferfest turbo training sessions'. We are always holding special evenings or events, such as the womens night - essential maintenance, clothing and bike fitting just for women, check out the blog for more details.

battery free, solar power, super bright bike lights 2012

Bike lights

Bike lights just get better every year; brighter, longer lasting, rechargeable, and a great new dynamo range of lights that you power, easily. Check out our bike lights page and check back soon as we get more in for you.
View all bike lights

windproof, waterproof high visibility winter cycling jackets

Spring jackets

We have all kinds of jackets to suit your style and biking habits. With hi-viz windproof and waterproof for commuters that stay on their bikes all through the year - no such thing as bad weather, just bad clothes said someone very wise, and no more true than when on a bike. With bike jackets that protect and allow breathability, you will keep warm and dry on the inside, rather than damp on the inside and out.
Men's jackets
Women's jackets

high visibility, windproof, waterproof cycling gloves

Fingerless cycling mitts

Fingerless mitts are perfect for the milder mornings, but until they get here we also stock gel padded waterproof gloves and handlebar mittens, we have gloves to suit all conditions and all cyclists. Keep your little fingers all snug and dry and also add safety - hi viz gloves may make you want do 'jazz hands' when you put them on but seriously, they make your arm signals very clear and visible. We think they are an absolute must for those commuters who have to brave busy roads.
Men's gloves
Women's gloves